Google Adds View-Through Conversion Optimization To Demand Gen via @sejournal, @

<p>Google Analytics now supports app conversions in its performance and attribution reports.</p> <p>The post <a

<p>Google Ads introduces Journey-aware Bidding, Smart Bidding Exploration expansion, and new budget pacing updates for Search, Shopping, and Performance Max campaigns.</p> <p>The

<p>Google is moving Display campaigns into Demand Gen, changing how advertisers manage GDN inventory, exclusions, reporting, and campaign controls inside Google Ads.</p> <p>The

<p>Google expands Data Manager across GA and DV360 and introduces a Data Strength Uplift Metric to measure the impact of first-party data.</p> <p>The post <a