Facebook rolls out an AI companion app for creators

The new app, which is currently being tested with select creators, will have Facebook's recently-launched AI creator assistant built into it.

Meta is bringing back the Facebook Creator Studio page manager, now "reimagined" as a standalone AI companion app. The new app aims to make it easier for creators to connect with

Facebook’s Creator Studio has been revived as an AI companion app

YouTube releases new AI features for creators within its Studio app

By integrating an AI assistant directly into Edits, Meta is aiming to keep creators engaged on Instagram as it continues to compete with TikTok and YouTube for creators' attention.