Google gives publishers a new way to fight AI-driven traffic losses

Google is giving publishers a new button that lets readers make them a preferred source across Search, Discover, and Google News, potentially boosting their traffic as AI search

<p><img alt="Traffic Is Down—Now What? Marketing Success In the Age of AI"

<p>AI sends barely any traffic, but the traffic it sends is twice as engaged. Here's why publishers should care.</p> <p>The post <a

Google is doing a small test where it is paying publishers for using their content within the Google AI Overviews, AI Mode, Gemini and other AI search features. This is called the