How I Optimized a 2,300-Order/Month Shopify Store for 80% Cash on Delivery

<p>A founder came to me with a simple requirement:</p> <ul> <li>100+ products</li> <li>Customers need to browse products</li> <li>Customers need to place orders through

<p>Most Shopify middleware works fine in staging. It breaks in production, during a sale, at 11pm on a Friday.</p> <p>After auditing dozens of integrations, the failures are

<p>Your Shopify integration works great. Until it does not.</p> <p>You hit a traffic spike. Webhooks start failing. Your API quota drains in seconds. Orders process out of order.

<p>Building a Shopify integration looks straightforward at first:</p> <ol> <li>Authenticate the store.</li> <li>Request orders.</li> <li>Transform the response.</li> <li>Store the

<p>A website chatbot can answer questions, but what happens after the conversation ends?</p> <p>Does the business know who was interested? Can the team review what the visitor

<p>I spent a July weekend running the Google PageSpeed Insights API against 269 live Shopify and DTC storefronts, one mobile audit each. I expected mediocre scores. I did not