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Seeing Is Not Perceiving: When Synthetic Consumers Can and Cannot Pretest Visual

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1 SIGNALFIRST DETECTED 24 September 2026
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16 Sept
Synthetic Data in Marketing Research: How to Evaluate and When to Trust

arXiv:2609.13995v1 Announce Type: new Abstract: Debate over synthetic data in marketing research has polarized between claims that large language models (LLMs) make human

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