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Google Ads Clarifies AI Max For Search Campaigns Reporting

BACKGROUND
3 SIGNALSFIRST DETECTED 23 June 2026
Narrative synthesis pending — 3 signals collected.
How the story developed
1 Sept
Google Ads Performance Max Help Docs Updated
REPORT · WHAT · Search Engine Roundtable
8 Jul
Google Ads New AI Max FAQs
REPORT · WHAT · Search Engine Roundtable
23 Jun
Google Ads Clarifies AI Max For Search Campaigns Reporting
REPORT · WHAT · Search Engine Roundtable
Other feeds and industry voices
21 Jul
Google Updates Performance Max Doc: AI Generates Text Customization & More

Google made several changes to the About Performance Max campaigns help document. Most of it just seems like grammatical updates but Google did update the Text customization

REPORT · WHAT · Search Engine RoundtableOPEN STORY
23 Sept
Google Ads New AI Max Reporting & AI Brief Expands To More Countries

Google Ads is expanding access to AI Briefs and also added new AI Max reporting. Google said AI Brief audience targeting works now in Dutch, French, German, Italian, Japanese,

REPORT · WHO · Search Engine RoundtableOPEN STORY
1 May
Google Ads AI Max: AI Brief, Text Disclaimers & Shopping & Travel Expansion

Google annnounced a number of new updates for AI Max within Google Ads. These include (1) AI Brief, (2) text disclaimers and (3) Expansion with AI Max for shopping and Search

REPORT · WHAT · Search Engine RoundtableOPEN STORY
7 Aug
On Sep 1 Google Ads To Migrate ACA & Campaign-Level Broad Match To AI Max

Google Ads will begin migrating or "upgrading" Automatically created assets and campaign-level broad match setting to AI Max starting on September 1, 2026. We knew this was coming

REPORT · WHAT · Search Engine RoundtableOPEN STORY
15 Apr
Google Is Replacing Dynamic Search Ads With AI Max via @sejournal, @brookeosmundson

<p>Google replaces Dynamic Search Ads with AI Max. Learn what’s changing, when migrations begin, and what advertisers should do before September upgrades.</p> <p>The post <a

REPORT · WHEN · Search Engine JournalOPEN STORY
16 Jul
Google Ads Performance Max Product Reporting Now Uses All Networks

Google Ads updated its Performance Max product level reporting back on June 15th. This report now uses data from all Performance Max networks, rather than the subset it previously

REPORT · WHAT · Search Engine RoundtableOPEN STORY
23 Sept
Test Google Ads AI Max Against Dynamic Search Ads

Google Ads added new help documentation on how to test AI Max against Dynamic Search Ads (DSAs) by using experiments. Google posted two options within Google Ads experiments

REPORT · HOW · Search Engine RoundtableOPEN STORY
27 Aug
Google Ads New Troubleshoot Performance Fluctuations & Changes

Google Ads has released several new "Troubleshoot performance fluctuations and changes" across Google Ads, Performance Max, Search campaigns, Display, video, shopping, app, and

REPORT · WHAT · Search Engine RoundtableOPEN STORY
Sources
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