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YouTube will now count a view as soon as a video starts playing

BACKGROUND

1 SIGNALFIRST DETECTED 17 August 2026

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How the story developed

17 Aug

YouTube will now count a view as soon as a video starts playing

OPINION · WHAT · TechCrunch

Other feeds and industry voices

17 Aug

YouTube is changing how it counts views to give the numbers a boost

YouTube will soon count a view as soon as a video starts to play, lining up with the system used by Instagram, TikTok, and its Shorts videos. The update will go into effect on

REPORT · WHO · The Verge TechOPEN STORY

17 Aug

By tracking views from the instant a video starts to play, YouTube's new counter works more like TikTok, X, and Instagram. www.theverge.com/streaming/98...

OPINION · HOW · The VergeOPEN STORY

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TechCrunch

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