Half Your Traffic Left. The SEO Industry Sent Thoughts and Frameworks

<p>A randomized field experiment found Google AI Overviews reduced organic clicks on triggered queries by 38%, while user experience ratings stayed unchanged.</p> <p>The post <a

<p>Examine the decline of traditional publisher traffic as AI gains prominence. What does this mean for the future of content creators?</p> <p>The post <a

<p><img alt="Traffic Is Down—Now What? Marketing Success In the Age of AI"

<p>Akamai breaks down which AI bots are hitting publishing, who operates them, and why fetcher bots may pose a more immediate risk.</p> <p>The post <a

<p>Organic traffic is declining, but answer engines are driving higher-intent conversions. Here’s how CMOs should rethink strategy, structure, and measurement. </p> <p>The post <a