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81.8% Of My ‘AI Assistant’ Traffic Was Fake. The Googlebot Number Was Worse via

BACKGROUND
1 SIGNALFIRST DETECTED 25 June 2026
Narrative synthesis pending — 1 signal collected.
How the story developed
Other feeds and industry voices
9 Apr
OpenAI, Meta, ByteDance Lead AI Bot Traffic In Publishing via @sejournal, @MattGSouthern

<p>Akamai breaks down which AI bots are hitting publishing, who operates them, and why fetcher bots may pose a more immediate risk.</p> <p>The post <a

REPORT · WHO · Search Engine JournalOPEN STORY
14 May
Google Analytics Adds AI Assistant As Default Channel Group via @sejournal, @MattGSouthern

<p>Google Analytics now separates AI assistant traffic from referrals with a new default channel group for recognized chatbot referrers like ChatGPT and Gemini.</p> <p>The post <a

REPORT · HOW · Search Engine JournalOPEN STORY
27 Apr
Google’s AI Overviews Cut Organic Clicks 38%, Field Study Finds via @sejournal, @MattGSouthern

<p>A randomized field experiment found Google AI Overviews reduced organic clicks on triggered queries by 38%, while user experience ratings stayed unchanged.</p> <p>The post <a

REPORT · HOW · Search Engine JournalOPEN STORY
2 Jul
Cloudflare’s AI Crawler Rules Can Block Googlebot via @sejournal, @MattGSouthern

<p>Cloudflare now lets all sites manage AI crawlers as Search, Agent, or Training, with Sept. 15 defaults that can block Googlebot for sites blocking training.</p> <p>The post <a

REPORT · HOW · Search Engine JournalOPEN STORY
10 Sept
Everyone Is Quoting The Same Number And Getting Different Answers via @sejournal, @DuaneForrester

<p>Publishers are blocking AI crawlers on a metric whose denominator is missing an unknown share of referrals.</p> <p>The post <a

REPORT · HOW · Search Engine JournalOPEN STORY
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Search Engine Journal

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