<p>Multi-channel selling sounds simple on a slide: one product, listed everywhere, more customers. In practice, it's a distributed systems problem wearing a retail costume —
<p>Most Shopify middleware works fine in staging. It breaks in production, during a sale, at 11pm on a Friday.</p> <p>After auditing dozens of integrations, the failures are
<p>Keeping inventory accurate across Shopify, warehouses, and marketplaces sounds simple. At scale, it is one of the hardest engineering problems in ecommerce.</p> <p>A single API
<h2> Amazon Fulfillment: The Three Tiers of Optimization </h2> <p>Amazon processes <strong>billions of orders annually</strong> through a network of over <strong>175 fulfillment
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