AI visibility is a topic-level game: A study of 50,000 brands in ChatGPT [Study]

👀 I went through 9 months of @semrushofficial.bsky.social AI Visibility Index source data comparing ChatGPT and Google AI Mode across industries: The top outcome isn't just that

<p>AI is changing search and rewriting the rules. If your brand isn&#8217;t visible in AI-generated answers, you have a bigger problem than just traffic. You&#8217;re missing out

<p>Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different

<p>Ask ChatGPT about a brand it doesn't know, and something interesting happens. It doesn't hallucinate a confident answer. It doesn't go quiet. It reaches for a small, strangely

<p>Brand visibility is your share of presence across search, AI answers, and community platforms. Here‘s how to measure it and grow it in the AI search era.</p>