Google Ads Introduces Local Customer Optimization via @sejournal, @brookeosmunds

With Google migrating Local Service Ads to the main Google Ads platform, Google is already preparing new Google Ads help documents with more details about the change. A new

<p>Google Ads introduces Journey-aware Bidding, Smart Bidding Exploration expansion, and new budget pacing updates for Search, Shopping, and Performance Max campaigns.</p> <p>The

<p>Google replaces Dynamic Search Ads with AI Max. Learn what’s changing, when migrations begin, and what advertisers should do before September upgrades.</p> <p>The post <a

Google Ads posted a message to Local Service Ads advertisers saying that featured professionals will no longer show on your ads, and headshots will be optional and won't impact ad

<p>Google launches Meridian GeoX globally, giving marketers new ways to run geo experiments and bring incrementality results into marketing mix modeling.</p> <p>The post <a

<p>Google expands Data Manager across GA and DV360 and introduces a Data Strength Uplift Metric to measure the impact of first-party data.</p> <p>The post <a

<p>As Google Ads automates more decisions, advertisers must define success beyond platform metrics, tracking leads and sales through to actual business outcomes.</p> <p>The post