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Google Ads Conversion Measurement Doc Updated With Timing & Data Sources

BACKGROUND
1 SIGNALFIRST DETECTED 27 July 2026
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How the story developed
27 Jul
Other feeds and industry voices
16 Sept
New Information On Google Ads Multi-Source Conversions Beta

Google posted another new help document on multi-source conversions (beta). Last month, Google reportedly renamed conversions with multiple data sources to multi-source

REPORT · WHAT · Search Engine RoundtableOPEN STORY
7 Aug
Google Ads Phone Conversions Report Gets View Call Report Link

Google Ads added a "View call report" link in the Phone Call conversions leads report. This makes it easier to jump to the details of what makes up the metrics of that report and

REPORT · WHAT · Search Engine RoundtableOPEN STORY
8 Jul
Google Ads Conversions Last Event Ping Timestamp

Google added a useful detail to the active conversions screen, to show you when was the last time Google Ads was able to trigger a ping event on your conversion feed and data.

REPORT · WHEN · Search Engine RoundtableOPEN STORY
24 Aug
Google Ads Reduces Conversion Cycle For Maximize Conversion Value Bidding

Google has updated the Google Ads help document for About Maximize conversion value bidding with a number of changes. The change that stood out the most was Google lowering the

REPORT · WHAT · Search Engine RoundtableOPEN STORY
5 May
Google Ads Data Retention Policy Updated

Google has posted an update and emailed advertisers on changes to its Google Ads data retention policy. What changed? Here is what Google said.

REPORT · WHO · Search Engine RoundtableOPEN STORY
Sources
Search Engine Roundtable

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