<p>GTM preview said the Meta tag fired. Pixel Helper painted a green PageView. Events Manager is empty, and the ticket says the Facebook pixel is not firing.</p> <p>Those three
<p>A bot was firing Subscribe and Purchase events from Telegram straight to Meta's Conversions API, and every call came back with a 400:<br /> </p> <div class="highlight
<p>You see 100 sales in Stripe. In GA4 — 60. In Facebook Ads — 40. Which number do you believe?</p> <p>The Stripe number is right. The others are not. And the gap is getting wider
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