The Rollback Religion: Why “We Can Always Revert” Is a Lie Your Team Tells Itsel

<blockquote> <p>Cross-posted from the <a href="https://unitixflow.com/blog/true-cost-of-failed-release" rel="noopener noreferrer">Unitix Flow Blog</a></p> </blockquote> <p>A

<h2>It Happens to Everyone</h2> <p>You pushed. The pipeline went green. You opened the site to admire your work — and it's a white screen. Or a 500. Or the checkout button

<h1> A rollback plan is a product feature </h1> <p>A LiveOps event can fail without any code deployment: a reward table is wrong, a promo code becomes too generous, an expiry