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Google Clarifies Smart Bidding Update After Advertiser Concerns via @sejournal,

BACKGROUND
2 SIGNALSFIRST DETECTED 9 July 2026
Narrative synthesis pending — 2 signals collected.
How the story developed
Other feeds and industry voices
12 Aug
Google Is Ending Target Overperformance – What to Fix Before August 17 via @sejournal, @brookeosmundson

<p>Google Smart Bidding changes August 17. Learn which Target CPA and Target ROAS campaigns to audit and what to update before the deadline.</p> <p>The post <a

REPORT · WHEN · Search Engine JournalOPEN STORY
15 Jun
Google Ads Bidding Changes: What PPC Managers Need To Know About The 3 Updates via @sejournal, @brookeosmundson

<p>Google Ads expands Smart Bidding Exploration, launches Promotion mode beta, and updates optimization for budget-limited campaigns beginning August 17.</p> <p>The post <a

REPORT · HOW · Search Engine JournalOPEN STORY
7 May
Google Ads Introduces Journey-Aware Bidding And New Budget Pacing Updates via @sejournal, @brookeosmundson

<p>Google Ads introduces Journey-aware Bidding, Smart Bidding Exploration expansion, and new budget pacing updates for Search, Shopping, and Performance Max campaigns.</p> <p>The

REPORT · HOW · Search Engine JournalOPEN STORY
17 Jul
Google Ads Making Broader Smart Bidding Updates? Google Says No.

The PPC community has been going wild over the change that is coming to Google Ads around bidding for campaigns limited by budget on August 18th. There is some belief that this is

REPORT · WHO · Search Engine RoundtableOPEN STORY
6 Aug
Google Ads Video Q&A On August 17 Bidding Update

Ginny Marvin, the Google Ads Liaison, posted a video Q&amp;A on the upcoming bidding update coming on August 17th. As you know, these bidding changes are causing a big stir within

REPORT · WHAT · Search Engine RoundtableOPEN STORY
29 Jul
Google Ads Bidding Strategies: Where To Spend Your Time In 2026 via @sejournal, @LisaRocksSEM

<p>Lead-gen and ecommerce managers: two Google Ads bidding changes landed this summer. Here's what shifts, what doesn't, and which campaigns to audit first.</p> <p>The post <a

REPORT · WHERE · Search Engine JournalOPEN STORY
15 Apr
Google Is Replacing Dynamic Search Ads With AI Max via @sejournal, @brookeosmundson

<p>Google replaces Dynamic Search Ads with AI Max. Learn what’s changing, when migrations begin, and what advertisers should do before September upgrades.</p> <p>The post <a

REPORT · WHEN · Search Engine JournalOPEN STORY
15 Sept
Early Data On Google Ads August 17 Bidding Update

The Google Ads August 17th bidding update happened about a month ago, and Google's various ad representatives spent a lot of time telling us that a lot won't change. It still

REPORT · WHAT · Search Engine RoundtableOPEN STORY
Sources
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