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Google Ads & Google Analytics Gain New AI Features

BACKGROUND
1 SIGNALFIRST DETECTED 11 August 2026
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How the story developed
11 Aug
Google Ads & Google Analytics Gain New AI Features
REPORT · WHAT · Search Engine Roundtable
Other feeds and industry voices
23 Sept
Google Ads New AI Max Reporting & AI Brief Expands To More Countries

Google Ads is expanding access to AI Briefs and also added new AI Max reporting. Google said AI Brief audience targeting works now in Dutch, French, German, Italian, Japanese,

REPORT · WHO · Search Engine RoundtableOPEN STORY
10 Aug
Google AI Labels On Local Pack & Google Discover Ads

A month ago, Google said it would now label ads created or edited with AI with an AI label within the ad or on the ad itself (depending on the region). We soon saw those AI labels

REPORT · WHO · Search Engine RoundtableOPEN STORY
22 Apr
Microsoft Advertising Releases New AI Features

Microsoft Advertising has announced the launch of several new AI features and upgrades across the ad platform. This is to "To help businesses succeed across all three eras of the

REPORT · WHAT · Search Engine RoundtableOPEN STORY
2 Oct
Google Ads Sitelinks Format In AI Mode

Google Ads show up a lot within AI Mode these days and with that, Google is testing various ad formats to see which formats get the highest click-through rate (unlike links in AI

REPORT · WHAT · Search Engine RoundtableOPEN STORY
4 May
Google Ads Adds Use AI To Add Products

Google Ads has added a new option (although, I think Google has said this is coming) under the "add product source" section where you can select how to add products to your Google

REPORT · WHO · Search Engine RoundtableOPEN STORY
28 May
New Google Merchant Center AI Performance Insights

Google is rolling out a new AI performance report within Google Merchant Center named AI performance insights. Google said the "AI performance insights can help provide you with a

REPORT · WHO · Search Engine RoundtableOPEN STORY
19 Oct
Google Ads Now In AI Mode With Personal Intelligence

Google confirmed it will now show ads in AI Mode results with Personal Intelligence enabled. Back in March, Google said AI Mode with Personal Intelligence turned on would be

REPORT · WHO · Search Engine RoundtableOPEN STORY
13 May
Google Ads Teases New Dashboards Powered By Gemini

Google posted a tease for Google Marketing Live where Google Ads will be announcing new dashboards powered by Gemini. Google wrote on X, "Tired of manual reporting? Introducing

REPORT · WHERE · Search Engine RoundtableOPEN STORY
Sources
Search Engine Roundtable

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