New Google Merchant Center AI Performance Insights

Google Merchant Center is rolling out a beta AI Performance report that shares how well your products are performing within AI Mode and AI Overviews. Google wrote this report

In July, Google began to roll out AI performance reports within Google Merchant Center to United States based merchants. Google said the AI reports are now available to merchants

Google accidentally showed the prompts it uses for some of the insights reports within Google Merchant Center. Instead of providing an easy-to-digest summary of the top product

Google is testing a new AI assistant in Google Merchant Center named Merchant Advisor. I assume it is similar to Google Ads Advisor and something that Google might announce at

Google posted a note that it has made enhancements to the Merchant Center's Popular products reports. Specifically, the coverage and insights sections were improved back in June

Part of Google Marketing Live was a small note about conversational attributes, a way to add more attributes to your product feeds within Google Merchant Center that can be used

Google announced a number of new AI features for Google Ads and Google Analytics aimed to "simplify your workflow and expedite your path to business growth," as Google wrote.

Google announced several new updates to the Merchant Center performance report, starting on August 24, 2026. There are four updates: separating YouTube affiliate results from