Google Merchant Center Tests Merchant Advisor

Google has announced a number of updates to Google Merchant Center including the AI performance insights generally available, it has simplified Universal Commerce Protocol

Google announced it is making one uniform AI-agentic advisor named Ask Advisor that brings together Google Ads Advisor and Google Analytics Advisor, and I assume the beta Google

Google accidentally showed the prompts it uses for some of the insights reports within Google Merchant Center. Instead of providing an easy-to-digest summary of the top product

In July, Google began to roll out AI performance reports within Google Merchant Center to United States based merchants. Google said the AI reports are now available to merchants

Google Merchant Center is rolling out a beta AI Performance report that shares how well your products are performing within AI Mode and AI Overviews. Google wrote this report

Google Ads Advisor, which officially began rolling out last November, is rolling out three new features. These features include proactive troubleshooting, 24/7 security monitoring

Two months ago, Google rolled out Google Merchant Center For Agencies in the US and Canada after beta testing it in October 2025. Now, Google has released Google Merchant Center