Google Merchant Center Performance Reporting Update Coming August 24th

Google continues to add more AI features to the Google Merchant Center portal. We saw Merchant Advisor added earlier this year, AI performance reports added just the other week,

In July, Google began to roll out AI performance reports within Google Merchant Center to United States based merchants. Google said the AI reports are now available to merchants

Google posted a note that it has made enhancements to the Merchant Center's Popular products reports. Specifically, the coverage and insights sections were improved back in June

Google Merchant Center is rolling out a beta AI Performance report that shares how well your products are performing within AI Mode and AI Overviews. Google wrote this report

Google Ads updated its Performance Max product level reporting back on June 15th. This report now uses data from all Performance Max networks, rather than the subset it previously

Google Ads has rolled out a new update to the channel performance report on the insights report that shows spend over time per channel. This shows you more clarity over your

Google has made a number of updates to its Merchant Center product data specifications. Some changes went into effect on April 14, 2026 and others happen June 30, 2026 and January