Microsoft Ads Max CPC Removal
On 20 August, Brooke Osmundson reported in Search Engine Journal that Microsoft Ads was removing Max CPC from new campaigns. Search Engine Roundtable reported on 21 August that Max CPC will no longer be available for new Microsoft Advertising campaigns from 1 October. It has also reported that Microsoft Advertising is rolling out AI Max globally.
Assuming the reporting is factual, the impact is 0%. Advertisers creating Microsoft Advertising campaigns from 1 October will lose Max CPC as an option. The supplied assessment places the change in the BACKGROUND quadrant with no measured impact.
Watch Microsoft Advertising’s documentation and campaign interface on 1 October. Details about existing campaigns and available alternatives could change the practical picture.
Microsoft Advertising is rolling out AI Max globally and to all advertisers. If you log in to your Microsoft Advertising account, you should be able to toggle on the AI Max
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