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Microsoft Advertising Rolling Out AI Max Globally

BACKGROUND
1 SIGNALFIRST DETECTED 20 August 2026
Narrative synthesis pending — 1 signal collected.
How the story developed
20 Aug
Microsoft Advertising Rolling Out AI Max Globally
REPORT · WHAT · Search Engine Roundtable
Other feeds and industry voices
24 Jul
Google Ads AI Max For Shopping Campaigns Expands

Last May, Google announced AI Max within Google Ads is rolling out in closed beta globally. Well, more are now seeing AI Max for Shopping campaigns this past week. This also

REPORT · WHAT · Search Engine RoundtableOPEN STORY
27 Aug
Microsoft Advertising Search Term Landing Page Report For AI Max

Microsoft Advertising, with the release of AI Max globally, has rolled out a new Search term landing page reporting template. This report gives advertisers "full insights into all

REPORT · WHO · Search Engine RoundtableOPEN STORY
22 Apr
Microsoft Advertising Releases New AI Features

Microsoft Advertising has announced the launch of several new AI features and upgrades across the ad platform. This is to "To help businesses succeed across all three eras of the

REPORT · WHAT · Search Engine RoundtableOPEN STORY
31 Jul
Microsoft Ads Predictive Matching Moving To Search Term Matching

Microsoft Advertising is moving its Predictive Matching targeting option to Search term matching within AI Max. Microsoft added a note to various help document pages about the

REPORT · WHO · Search Engine RoundtableOPEN STORY
3 Jul
Microsoft Advertising Performance Max Experiments Beta Types

Microsoft Advertising has opened up a new betas for Performance Max experiments. There are now Max upgrade or uplift experiment available in Microsoft Advertising.

REPORT · WHAT · Search Engine RoundtableOPEN STORY
1 Oct
Microsoft Advertising Optimization Experiments Now Generally Available

Microsoft Advertising announced that optimization experiments is now generally available for Search, Shopping, Audience, and Performance Max campaigns. An Optimization experiment

REPORT · WHAT · Search Engine RoundtableOPEN STORY
28 Jul
Microsoft Advertising Ad Preview Hub For PMax Campaigns

Microsoft Advertising has rolled out the Ad Preview Hub to now support Performance Max campaigns. Microsoft Advertising Ad Preview Hub launched for other campaigns this past

REPORT · WHAT · Search Engine RoundtableOPEN STORY
20 Aug
Microsoft Ads Is Removing Max CPC From New Campaigns via @sejournal, @brookeosmundson

<p>Microsoft Advertising will remove Max CPC from new non-portfolio campaigns starting Oct. 1, shifting advertisers toward automated bidding controls and performance targets.</p>

REPORT · HOW · Search Engine JournalOPEN STORY
Sources
Search Engine Roundtable

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