Ferrari Luce Electric Vehicle Launch
Ferrari CEO defends new Luce EV, saying customer interest is strong reut.rs/3PNCLMs
WIRED test-drove a preproduction version of the Luce, the storied Italian automaker’s controversial electric car, and it was remarkably surprising. Will it convert Ferrari
For nearly 80 years, Ferrari occupied a unique cultural space where its cars were aspirational, even for people who resented those who could afford them. The price, the
The Luce is notable not just for being Ferrari’s first EV, but for being designed in collaboration with Jony Ive and Mark Newson at their collective LoveFrom.
The Ferrari Luce has at least 500 fans
It may be the NBA playoffs but right now Ferrari is getting dunked on more than anyone. Whether they own a Ferrari or just have a poster of a Testarossa on their wall, fans in the
Ferrari reveals its first EV, with design help from Jony Ive
The Luce could be the most universally disliked Ferrari ever unveiled. How did the Maranello-based automaker get it so wrong? Read more from @abigailbassett.bsky.social:
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