Google Ads Reporting Segments For Loyalty Program Members

Google Ads is now letting you bid more using the customer retention option named "Loyalty program members." This gives you the option to (a) Bid higher for loyalty program members

Google Ads is rolling out a new customer acquisition option named "Report on new customers acquired." This lets you "Drive purchases from new and existing customers without

Google made several changes to the about merchant loyalty program within the Google Merchant Center help documentation. The key changes are that Loyalty Customer Match expanded to