Google Ads / Merchant Center Customer Match Uploaded Via Merchant API

Google Ads seems to be rolling out a new customer match option named "enhanced matching." Google writes this allows you to "Expand your audience reach with your consented user

Google continues to add more AI features to the Google Merchant Center portal. We saw Merchant Advisor added earlier this year, AI performance reports added just the other week,

Google will be turning on conversion-based customer lists for Google Ads advertiser accounts beginning on Jun 17, 2026, with data processing to begin on August 18, 2026. This will

Google Ads is now letting you bid more using the customer retention option named "Loyalty program members." This gives you the option to (a) Bid higher for loyalty program members

Last month, Google Ads added a new customer retention option named Loyalty program members. Now Google Ads can segment reporting by Loyalty program members.

Last May, Google announced AI Max within Google Ads is rolling out in closed beta globally. Well, more are now seeing AI Max for Shopping campaigns this past week. This also