Google Ads Budget Panel

Google Ads is rolling out two new "controls" in the advertising platform named channel prioritization and budget allocation. These are rolling out globally across Google Search,

Google Ads is showing some advertisers not just a recommendation with the ability to make a change on that recommendation but it is tied to the advertiser's forecast. It shows

Google Ads seems to have added a new tab to the recommendations section named "results." I assume this section will show the results of any implemented recommendations you

The Google Ads interface now shows Target CPA and Target ROAS as explicit bidding strategy options in the drop-down of bidding options. We knew this was coming, as it is supported

Google Ads updated its Recommended Investment Strategy tab on the Recommendations page with Strategic budget allocation using Holistic and Growth modes. Holistic mode reallocates

Google Ads has rolled out a new update to the channel performance report on the insights report that shows spend over time per channel. This shows you more clarity over your