Google AI Overviews With Way More External Links; Report

Google announced five new ways in how it is improving linking to web pages from AI Mode and AI Overviews. Some of these we saw Google testing earlier, and I (we) were fans of

That prompted us to investigate AI Overviews for branded searches on a larger scale. We found that AI Overviews now appear for 83% of branded queries, potentially reducing clicks

Google is testing an update to the citations, anchor links, and favicons within the AI Mode results. This new experience seems to make the citations more clickable because the

When Google AI Mode answers a question, it pulls from a relatively small set of trusted sources. We tracked every domain Google AI Mode cited across a broad set of US queries,

Google seems to be removing the AI Overviews label from some of the search results that are AI Overviews. The desktop version is missing the AI Overview label, while the mobile

Back in June, Google released link carousels for top stories or developing topics to AI Overviews. I was happy. Now, Google is also releasing this for AI Mode queries, which adds

<p>Google is changing how links appear in AI Mode and AI Overviews, moving inline links higher and expanding the carousels that highlight Preferred Sources.</p> <p>The post <a

<p>Google added more link surfaces to AI Search, but not new reporting for publishers. Studies continue to show lower clicks when AI responses appear. </p> <p>The post <a