<p>In e-commerce, a user clicks an ad, lands on a product page, adds an item to cart, and checks out in five minutes. Standard browser pixels handle this without breaking a
<p>Browser pixel alone loses <strong>31% of conversion events to ad-blockers in Italy</strong>, before you even count iOS opt-outs. That is the dirtiest open secret in Italian
<p>You see 100 sales in Stripe. In GA4 — 60. In Facebook Ads — 40. Which number do you believe?</p> <p>The Stripe number is right. The others are not. And the gap is getting wider
<p>If your Google Ads dashboard consistently reports significantly fewer purchases than your Shopify order log, your client-side conversion tracking is failing. On standard
<p>You can't optimize what you don't measure. Every blog post about conversion optimization, A/B testing, or paid ads assumes you have reliable tracking in place. But most
<p>I do a bunch of small things on the side. I wrote a website for a friend's thesis, took on a couple of commissioned full-stack jobs, and I have one actual side hustle that's
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