Conversion Tracking for Developers: From Zero to Full Funnel Visibility

<p>You see 100 sales in Stripe. In GA4 — 60. In Facebook Ads — 40. Which number do you believe?</p> <p>The Stripe number is right. The others are not. And the gap is getting wider

<p>Most product teams have the opposite of an analytics problem. They have <em>too many</em> metrics. Page views, session counts, click-through rates, bounce rates — dashboards

<p><em>Hypothesis testing, p-values, confidence intervals, statistical power, and the traps that fool even experienced teams.</em></p> <h2> The Tasting Illusion </h2> <p>In the

<h2> TL;DR </h2> <p>If you're a SaaS founder running Google Ads with Smart Bidding, and your conversion event sends the nominal plan price as <code>value</code>, you're optimizing

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<p>In e-commerce, a user clicks an ad, lands on a product page, adds an item to cart, and checks out in five minutes. Standard browser pixels handle this without breaking a