Stop Sending Plan Price to GA4 as Conversion Value (And Why Your gtag Is Lying t

<p>You see 100 sales in Stripe. In GA4 — 60. In Facebook Ads — 40. Which number do you believe?</p> <p>The Stripe number is right. The others are not. And the gap is getting wider

<p>If your Google Ads dashboard consistently reports significantly fewer purchases than your Shopify order log, your client-side conversion tracking is failing. On standard

<p>You can't optimize what you don't measure. Every blog post about conversion optimization, A/B testing, or paid ads assumes you have reliable tracking in place. But most

<p>A customer completes order <code>order-123</code> for $79. The backend has one paid order. Meta reports a Purchase. GA4 reports a purchase key event. Google Ads shows a