One purchase can create four different conversion numbers.

<p>If your Google Ads dashboard consistently reports significantly fewer purchases than your Shopify order log, your client-side conversion tracking is failing. On standard

<p>Browser pixel alone loses <strong>31% of conversion events to ad-blockers in Italy</strong>, before you even count iOS opt-outs. That is the dirtiest open secret in Italian

<h2> TL;DR </h2> <p>If you're a SaaS founder running Google Ads with Smart Bidding, and your conversion event sends the nominal plan price as <code>value</code>, you're optimizing