ChatGPT traffic analysis: Insights from 17 months of clickstream data

<p>New Ahrefs data shows Reddit pages appeared often in ChatGPT retrievals but rarely as visible citations.</p> <p>The post <a

<p>84 Reddit threads entered the retrieval pool. Zero got cited. The new tool-call format shows what ChatGPT fetches before it answers.</p> <p>The post <a

<p>ChatGPT names brands in its own search queries before it fetches anything. Being in that query is worth 33 times more.</p> <p>The post <a

<p>Data shows ChatGPT ads becoming more common in retail conversations among US users on desktop.</p> <p>The post <a

<p>A new research paper compares how often ChatGPT and Google send people to websites, and what wider ChatGPT access did to search.</p> <p>The post <a

<p>Optimizing for AI search means optimizing for queries your customers never typed. QueryFan surfaces exactly what ChatGPT and Gemini searched when answering their questions.

<!-- SC_OFF --><div class="md"><p>Curiosity-driven question. I've been tracking AI referral traffic via Zen Reports across a handful of sites, and ChatGPT's click-through rate to

<p>Reddit still wins ChatGPT citations where a forum is the best source. Two captures, four days apart, show what actually decides the credit.</p> <p>The post <a