Google Announces New Universal Cart At I/O via @sejournal, @brookeosmundson

Google has launched its Universal Cart today in Google Search and Gemini within the United States. This is powered by the Universal Commerce Protocol (UCP) and it was launched

The new shopping tool is available in the U.S. across Google Search and the Gemini app.

The tech giant says it's aware that most people shop across multiple devices, many retailers, and over the course of many days, which is why it's launching Universal Cart.

<p>Universal Cart is rolling out across Search and the Gemini app, with checkout inside the cart or a one-way handoff to the store's own site.</p> <p>The post <a

<p>Google‘s information agents and Universal Cart stand to change how users discover and buy products online.</p>

The tech giant says it's aware that most people shop across multiple devices, many retailers, and over the course of many days, which is why it's launching Universal Cart.

<p>Google built UCP for Shopping. The architecture underneath it is a blueprint every website will eventually need to implement, regardless of whether you sell anything.</p>

<p>Google is rolling out cart transfer and checkout testing in the Merchant Center UCP hub, plus a YouTube ads beta and wider AI insights.</p> <p>The post <a