Google’s new Universal Cart wants to follow you across the entire internet

The tech giant says it's aware that most people shop across multiple devices, many retailers, and over the course of many days, which is why it's launching Universal Cart.

Google has launched its Universal Cart today in Google Search and Gemini within the United States. This is powered by the Universal Commerce Protocol (UCP) and it was launched

<p>Google introduced Universal Cart at Google I/O, a new intelligent shopping cart and agentic hub for shopping on Google. </p> <p>The post <a

The new shopping tool is available in the U.S. across Google Search and the Gemini app.

<p>Universal Cart is rolling out across Search and the Gemini app, with checkout inside the cart or a one-way handoff to the store's own site.</p> <p>The post <a

<p>Google‘s information agents and Universal Cart stand to change how users discover and buy products online.</p>

Google is going all in on AI-driven shopping even as some competitors back off. At Google I/O, the company unveiled the latest iteration of its AI commerce tools: a "Universal