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Cook’s 15-year tenure as Apple CEO was filled with ups and downs. www.theverge.c

BACKGROUND
1 SIGNALFIRST DETECTED 1 September 2026
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How the story developed
Other feeds and industry voices
1 Sept
Tim Cook’s Apple: his 10 biggest wins and misses

Expectations for Tim Cook were almost impossibly high when he stepped in to replace Apple's visionary cofounder in 2011. He inherited a company on a blockbuster run, after Steve

REPORT · WHO · The Verge TechOPEN STORY
31 Aug
On Tim Cook's last day as Apple CEO, a reminder of how he destroyed his own legacy, which at one point was a striking contrast to Jobs' unwillingness to let Apple engage with any social issues. Now, a

On Tim Cook's last day as Apple CEO, a reminder of how he destroyed his own legacy, which at one point was a striking contrast to Jobs' unwillingness to let Apple engage with any

OPINION · WHO · Anil DashOPEN STORY
1 Sept
 From Jobs to Cook to Ternus. www.theverge.com/tech/987150/...

 From Jobs to Cook to Ternus. www.theverge.com/tech/987150/...

OPINION · WHAT · The VergeOPEN STORY
1 Sept
Tim Cook’s legacy isn’t just phones, it’s politics

As much as any Apple product released during his time as CEO, Tim Cook's tenure will be remembered for its ruthlessly efficient tight-rope walk between an autocrat in China and a

REPORT · WHO · The Verge TechOPEN STORY
23 Apr
In this week’s episode of “Uncanny Valley,” we talk about Tim Cook’s legacy as CEO at Apple and what his long-rumored departure means for the future of one of the world's biggest companies. www.wired.

In this week’s episode of “Uncanny Valley,” we talk about Tim Cook’s legacy as CEO at Apple and what his long-rumored departure means for the future of one of the world's biggest

OPINION · WHO · WiredOPEN STORY
23 Apr
Tim Cook’s departure is the start of a new era at Apple

Apple is about to become a very different company. This September, Apple CEO Tim Cook is stepping down and will be replaced by John Ternus, the current head of hardware. But the

REPORT · WHO · The Verge TechOPEN STORY
31 Aug
Read Tim Cook’s final message to Apple staff as CEO

Steve Jobs' successor carried the torch of the iPhone and built Apple into a global powerhouse with few rivals. Since becoming CEO in 2011, Tim Cook has led the company to become

REPORT · WHO · The Verge TechOPEN STORY
20 Apr
If you're thinking of Tim Cook's legacy, this piece from last September: How Tim Cook sold out Steve Jobs. www.anildash.com/2025/09/09/h...

If you're thinking of Tim Cook's legacy, this piece from last September: How Tim Cook sold out Steve Jobs. www.anildash.com/2025/09/09/h...

OPINION · HOW · Anil DashOPEN STORY
Sources
The Verge

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