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Tim Cook’s Apple: his 10 biggest wins and misses

BACKGROUND
1 SIGNALFIRST DETECTED 1 September 2026
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How the story developed
1 Sept
Other feeds and industry voices
31 Aug
Read Tim Cook’s final message to Apple staff as CEO

Steve Jobs' successor carried the torch of the iPhone and built Apple into a global powerhouse with few rivals. Since becoming CEO in 2011, Tim Cook has led the company to become

REPORT · WHO · The Verge TechOPEN STORY
21 Apr
The AirPods are Tim Cook’s most underrated achievement

Apple Silicon chips. The iPhone's dominance. Apple Vision Pro. During Tim Cook's 15-year tenure as Apple CEO there were highs - and in the case of the Vision Pro, maybe a low -

REPORT · WHO · The Verge TechOPEN STORY
21 Apr
Tim Cook was an innovator — just not the Jobs kind

Under Steve Jobs, Apple released the groundbreaking products that defined the company. But the company wouldn't be what it is today without Tim Cook's reign of ruthless

REPORT · WHEN · The Verge TechOPEN STORY
21 Apr
Cook, who joined Apple in 1998, succeeded Steve Jobs as CEO in 2011 and went on to transform Apple into a $4 trillion powerhouse.

Cook, who joined Apple in 1998, succeeded Steve Jobs as CEO in 2011 and went on to transform Apple into a $4 trillion powerhouse.

OPINION · WHO · TechCrunchOPEN STORY
1 Sept
Cook’s 15-year tenure as Apple CEO was filled with ups and downs. www.theverge.com/tech/987043/...

Cook’s 15-year tenure as Apple CEO was filled with ups and downs. www.theverge.com/tech/987043/...

OPINION · WHO · The VergeOPEN STORY
1 Sept
Tim Cook’s legacy isn’t just phones, it’s politics

As much as any Apple product released during his time as CEO, Tim Cook's tenure will be remembered for its ruthlessly efficient tight-rope walk between an autocrat in China and a

REPORT · WHO · The Verge TechOPEN STORY
1 Sept
Tim Cook did alright by the environment — but AI could upend his climate legacy

As he steps down from his post as Apple CEO today, Tim Cook leaves behind a mostly positive environmental record. As far as billionaire tech moguls and the environment go, Cook

REPORT · WHO · The Verge TechOPEN STORY
31 Aug
On Tim Cook's last day as Apple CEO, a reminder of how he destroyed his own legacy, which at one point was a striking contrast to Jobs' unwillingness to let Apple engage with any social issues. Now, a

On Tim Cook's last day as Apple CEO, a reminder of how he destroyed his own legacy, which at one point was a striking contrast to Jobs' unwillingness to let Apple engage with any

OPINION · WHO · Anil DashOPEN STORY
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