The AirPods are Tim Cook’s most underrated achievement

The AirPods are Tim Cook’s most underrated achievement

Expectations for Tim Cook were almost impossibly high when he stepped in to replace Apple's visionary cofounder in 2011. He inherited a company on a blockbuster run, after Steve

AirPods, Touch Bars, and the rest of Tim Cook’s legacy

Under Steve Jobs, Apple released the groundbreaking products that defined the company. But the company wouldn't be what it is today without Tim Cook's reign of ruthless

As much as any Apple product released during his time as CEO, Tim Cook's tenure will be remembered for its ruthlessly efficient tight-rope walk between an autocrat in China and a

An apple a day keeps the doctor away. Granted, 19th-century proverb writers were talking about the fruit, but Tim Cook helped give new meaning to the adage with the release of the

Steve Jobs' successor carried the torch of the iPhone and built Apple into a global powerhouse with few rivals. Since becoming CEO in 2011, Tim Cook has led the company to become

Under Cook, the company has become less surprising but massively financially successful; some of Apple’s newer products have flopped or underperformed, but far more have become