Apple Silicon chips. The iPhone's dominance. Apple Vision Pro. During Tim Cook's 15-year tenure as Apple CEO there were highs - and in the case of the Vision Pro, maybe a low -
Cook once said Apple’s greatest contribution to mankind would be ‘about health.’ If true, he’ll get much of the credit. Read more from @vicmsong.bsky.social:
As much as any Apple product released during his time as CEO, Tim Cook's tenure will be remembered for its ruthlessly efficient tight-rope walk between an autocrat in China and a
John Ternus, Apple's incoming CEO, is a hardware guy, signaling Apple may be putting devices back at the center of its strategy.
Under Steve Jobs, Apple released the groundbreaking products that defined the company. But the company wouldn't be what it is today without Tim Cook's reign of ruthless
Tim Cook’s departure is the start of a new era at Apple
Expectations for Tim Cook were almost impossibly high when he stepped in to replace Apple's visionary cofounder in 2011. He inherited a company on a blockbuster run, after Steve
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