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Google Desktop CTR Climbs While Mobile Dips, Report Finds via @sejournal, @MattG

BACKGROUND
1 SIGNALFIRST DETECTED 25 June 2026
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How the story developed
Other feeds and industry voices
29 Sept
Google Desktop CTR Fell In Q2 While Mobile Rose, Data Shows via @sejournal, @MattGSouthern

<p>Q2 data shows Google desktop CTR down and mobile up at top positions, in a comparison spanning the end of a Search Console logging error.</p> <p>The post <a

REPORT · HOW · Search Engine JournalOPEN STORY
26 Apr
AI Overview CTR Fell 61%, But Clicks Didn’t Collapse via @sejournal, @MattGSouthern

<p>Seer Interactive says brand-cited AI Overview CTR fell 61% as impressions grew faster than clicks across cited pages. </p> <p>The post <a

REPORT · WHO · Search Engine JournalOPEN STORY
4 May
Optmyzr Report Finds Google Ads Engagement Rising While Efficiency Holds via @sejournal, @brookeosmundson

<p>Google Ads CTR is rising, but conversions remain flat. New Optmyzr data explains why performance is shifting and what it means for advertisers.</p> <p>The post <a

REPORT · HOW · Search Engine JournalOPEN STORY
9 May
Google Expands AI Search Links Without New Click Data via @sejournal, @MattGSouthern

<p>Google added more link surfaces to AI Search, but not new reporting for publishers. Studies continue to show lower clicks when AI responses appear. </p> <p>The post <a

REPORT · WHEN · Search Engine JournalOPEN STORY
20 Oct
Search Share Fell To 12% For North American Publishers: Chartbeat via @sejournal, @MattGSouthern

<p>Search's share of North American publisher pageviews fell to 12%, but a lower share alone doesn't show fewer search pageviews.</p> <p>The post <a

REPORT · HOW · Search Engine JournalOPEN STORY
29 Sept
ChatGPT Ad CTR Topped 1% In 4 Markets, Not In The U.S.: Report via @sejournal, @MattGSouthern

<p>A report using Similarweb panel data breaks down ChatGPT ad click-through rates by market and tracks how often the top ChatGPT advertisers changed.</p> <p>The post <a

REPORT · HOW · Search Engine JournalOPEN STORY
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