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Google Ads August 17 Target-Based Bidding Update Finished August 27

BACKGROUND
2 SIGNALSFIRST DETECTED 15 September 2026
Narrative synthesis pending — 2 signals collected.
How the story developed
15 Sept
Early Data On Google Ads August 17 Bidding Update
REPORT · WHAT · Search Engine Roundtable
15 Sept
Other feeds and industry voices
2 Jul
Google Ads Makes Changes To Bidding For Campaigns Limited By Budget

Google Ads, as we covered earlier, made changes to Target CPA & Target ROAS. But now, Google sent out an email about even more changes starting on August 17, 2026 around bidding

REPORT · WHAT · Search Engine RoundtableOPEN STORY
15 Jun
Google Ads Bidding Target Optimization Changing, Promotion Mode Beta, Smart Bidding Exploration Expands

Google Ads announced a number of updates and changes this morning including changes to bidding target optimization, expanding access to Smart Bidding Exploration and promotion

REPORT · WHO · Search Engine RoundtableOPEN STORY
27 Jul
Google Ads’ Target-Based Bidding Update For Ecommerce via @sejournal, @tonyadam

<p>Google's August 17 update pushes budget-limited Target CPA and Target ROAS campaigns toward their stated targets, risking higher costs unless advertisers audit and adjust

REPORT · HOW · Search Engine JournalOPEN STORY
Sources
Search Engine Roundtable×2

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