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Google Ads Extends Dynamic Search Ads (DSA) To AI Max Timeline

BACKGROUND
1 SIGNALFIRST DETECTED 12 June 2026
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How the story developed
12 Jun
Google Ads Extends Dynamic Search Ads (DSA) To AI Max Timeline
REPORT · WHEN · Search Engine Roundtable
Other feeds and industry voices
15 Apr
Google Is Replacing Dynamic Search Ads With AI Max via @sejournal, @brookeosmundson

<p>Google replaces Dynamic Search Ads with AI Max. Learn what’s changing, when migrations begin, and what advertisers should do before September upgrades.</p> <p>The post <a

REPORT · WHEN · Search Engine JournalOPEN STORY
1 Sept
Google Ads AI Max Keyword Prioritization For Exact Match

Google Ads added a new paragraph to the AI Max help documentation for AI Max keyword prioritization." It explains that when "disabling the broad match campaign setting or moving

REPORT · WHEN · Search Engine RoundtableOPEN STORY
1 Sept
Google Ads Performance Max Help Docs Updated

On Friday, Google pushed out a pretty big overhaul of the Performance Max documentation within the Google Ads support area. I've been waiting to compare the old and new documents,

REPORT · WHAT · Search Engine RoundtableOPEN STORY
23 Sept
Test Google Ads AI Max Against Dynamic Search Ads

Google Ads added new help documentation on how to test AI Max against Dynamic Search Ads (DSAs) by using experiments. Google posted two options within Google Ads experiments

REPORT · HOW · Search Engine RoundtableOPEN STORY
7 Aug
On Sep 1 Google Ads To Migrate ACA & Campaign-Level Broad Match To AI Max

Google Ads will begin migrating or "upgrading" Automatically created assets and campaign-level broad match setting to AI Max starting on September 1, 2026. We knew this was coming

REPORT · WHAT · Search Engine RoundtableOPEN STORY
26 Jun
Google Ads API To Disallow Creation Of Smart Campaigns After August 3

The Google Ads API will stop allowing advertisers to create Smart Campaigns on August 3, 2026. Google has been transitioning from Smart Campaigns to Performance Max campaigns for

REPORT · WHAT · Search Engine RoundtableOPEN STORY
1 May
Google Ads AI Max: AI Brief, Text Disclaimers & Shopping & Travel Expansion

Google annnounced a number of new updates for AI Max within Google Ads. These include (1) AI Brief, (2) text disclaimers and (3) Expansion with AI Max for shopping and Search

REPORT · WHAT · Search Engine RoundtableOPEN STORY
23 Sept
Google Ads New AI Max Reporting & AI Brief Expands To More Countries

Google Ads is expanding access to AI Briefs and also added new AI Max reporting. Google said AI Brief audience targeting works now in Dutch, French, German, Italian, Japanese,

REPORT · WHO · Search Engine RoundtableOPEN STORY
Sources
Search Engine Roundtable

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