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Google: When AI Performance Reports Count Impressions

BACKGROUND
1 SIGNALFIRST DETECTED 25 June 2026
Narrative synthesis pending — 1 signal collected.
How the story developed
25 Jun
Google: When AI Performance Reports Count Impressions
REPORT · WHEN · Search Engine Roundtable
Other feeds and industry voices
25 Jun
Google’s Mueller Explains How AI Search Impressions Get Counted via @sejournal, @MattGSouthern

<p>John Mueller explained that impressions in Google's Search Console AI report track links to your pages, and user-activated links only count after they're activated.</p> <p>The

REPORT · HOW · Search Engine JournalOPEN STORY
16 Sept
Google: Google Search Console AI Position Reporting Will Evolve Over Time

Google's John Mueller said that he expects the position and impression tracking for AI Mode, AI Overviews and Google Search to "evolve over time" as Google Search, AI Mode and AI

REPORT · WHO · Search Engine RoundtableOPEN STORY
4 Aug
Google Now Reports AI Search Impressions. Here’s How To Read Them via @sejournal, @cshel

<p>Comparing which pages Google uses in AI answers against how they rank conventionally is where the new Search Console report earns its keep.</p> <p>The post <a

REPORT · WHERE · Search Engine JournalOPEN STORY
15 Oct
Google doesn’t label AI Mode queries in Search Console, but they leave a trace: people reply to an AI, and the reply gets logged as a search: Jan-Willem Bobbink classified every query of 155 sites ove

Google doesn’t label AI Mode queries in Search Console, but they leave a trace: people reply to an AI, and the reply gets logged as a search: Jan-Willem Bobbink classified every

OPINION · WHAT · Aleyda SolisOPEN STORY
13 Apr
Google Search Console Testing AI Contribution Report

It looks like Google is testing a new report within Google Search Console named AI contribution. I have no clue what it looks like but I suspect it is a lot like the Bing

REPORT · WHAT · Search Engine RoundtableOPEN STORY
10 Sept
Google: The Old Position 1-10 Is Hard To Map For Site Owners

Google's John Mueller responded to questions about how impressions are counted for Generative AI in Google Search Console. Google has a document that explains that, and John just

REPORT · HOW · Search Engine RoundtableOPEN STORY
17 Aug
Google Performance Reports Drop In Impressions/Clicks ~August 12

There are a number of reports that the performance reports, both for Google Search and the Generative AI features reports, are showing a decline in impressions and clicks (AI

REPORT · WHAT · Search Engine RoundtableOPEN STORY
15 Oct
Google Updates Links In AI Mode & AI Overviews Again, Won't Show Click Data

Google, for the umpteenth time, has updated how it shows links and carousel link cards in AI Mode and AI Overviews. Google always says this is to encourage searchers to click from

REPORT · WHO · Search Engine RoundtableOPEN STORY
Sources
Search Engine Roundtable

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