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Bing Tests Bolded HTTPS URLs In Snippets

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1 SIGNALFIRST DETECTED 4 September 2026
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How the story developed
4 Sept
Bing Tests Bolded HTTPS URLs In Snippets
REPORT · WHAT · Search Engine Roundtable
Other feeds and industry voices
12 May
Google Tests Dark & Light URLs In Search Results (For The Same URL)

Google is testing displaying the URL of the search result snippet where the https portion is a dark gray and the domain name portion is a light gray. It is a weird test, but hey,

REPORT · WHERE · Search Engine RoundtableOPEN STORY
2 Sept
Bing Tests Search Result Snippets Without Site Names

Microsoft is testing removing the site names from the Bing search results and instead showing only the site's URL. Google tested this about a year ago, so I guess it makes sense

REPORT · WHAT · Search Engine RoundtableOPEN STORY
20 Oct
Bing Tests Not Showing Sitelinks

Microsoft seems to be testing not showing sitelinks under the main Bing search result snippets. I am honestly not sure if this is new but I was able to replicate Bing showing

REPORT · WHAT · Search Engine RoundtableOPEN STORY
16 Oct
Bing Search Testing Popular Links On Snippets

Microsoft is testing adding the label "Popular Links" to the Bing search results sitelinks. This reminds me of the Google top pages test and variations of that.

REPORT · WHAT · Search Engine RoundtableOPEN STORY
11 Jun
Google Tests Dotted Underlined & Shaded URLs In Search Snippet

Google is testing using a dotted underline and a shaded URL for the search result snippet's URL. Yesterday, we covered how Google was testing a blue dotted underline for sitelinks

REPORT · WHEN · Search Engine RoundtableOPEN STORY
27 Apr
Bing Tests Less Clickable Links In Copilot Search Results

Microsoft Bing is testing making the links within the AI results, the Copilot Search results, less clickable. Typically, the whole line of text is clickable to the citation but

REPORT · WHAT · Search Engine RoundtableOPEN STORY
8 Apr
Bing Tests Sponsored Label That Is Almost Transparent

Microsoft is at it again with its sponsored labels tests. This time, Microsoft is testing almost transparent sponsored labels within the Bing search results. The labels are super

REPORT · WHAT · Search Engine RoundtableOPEN STORY
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