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Bing Tests New Sitelinks On Ads

BACKGROUND
4 SIGNALSFIRST DETECTED 29 May 2026
Narrative synthesis pending — 4 signals collected.
How the story developed
20 Oct
Bing Tests Not Showing Sitelinks
REPORT · WHAT · Search Engine Roundtable
2.0
24 Sept
Bing Tests Another Expandable Sitelinks Interface
REPORT · WHAT · Search Engine Roundtable
10 Jun
29 May
Bing Tests New Sitelinks On Ads
REPORT · WHAT · Search Engine Roundtable
Other feeds and industry voices
21 Jul
Bing Tests Open Sitelinks Button In Search

Microsoft Bing is testing an open button that says the site domain and when clicked, shows you sitelinks from that domain on the right side. You can then close out the sitelinks,

REPORT · WHO · Search Engine RoundtableOPEN STORY
28 Sept
Google Tests More Sitelinks Designs

Google continues to test variations of designs and user experiences for Sitelinks within its search results. The new design spotted has the Sitelinks listed line by line, with a

REPORT · WHAT · Search Engine RoundtableOPEN STORY
16 Oct
Bing Search Testing Popular Links On Snippets

Microsoft is testing adding the label "Popular Links" to the Bing search results sitelinks. This reminds me of the Google top pages test and variations of that.

REPORT · WHAT · Search Engine RoundtableOPEN STORY
9 Jul
Google Ads Tests Favicons In Sponsored Results Sitelinks

Google is testing placing favicons in the sitelinks portion of the sponsored results from Google Ads. Generally, we only see the favicon in the main sponsored or organic listing,

REPORT · WHAT · Search Engine RoundtableOPEN STORY
4 Sept
Google Ads Collapsing Sitelinks That You Can Expand

Google Ads is testing another variation of expandable sitelinks, where sitelinks are collapsed by default and a number indicator shows how many more are available. You can then

REPORT · WHERE · Search Engine RoundtableOPEN STORY
16 Oct
Bing Tests Read More Links In Search Result Snippets

Microsoft is testing placing "read more" links within the Bing Search result snippets, like Google officially did a year or so ago. I am able to replicate this on some browsers,

REPORT · WHERE · Search Engine RoundtableOPEN STORY
27 Apr
Bing Tests Less Clickable Links In Copilot Search Results

Microsoft Bing is testing making the links within the AI results, the Copilot Search results, less clickable. Typically, the whole line of text is clickable to the citation but

REPORT · WHAT · Search Engine RoundtableOPEN STORY
2 Sept
Bing Tests Search Result Snippets Without Site Names

Microsoft is testing removing the site names from the Bing search results and instead showing only the site's URL. Google tested this about a year ago, so I guess it makes sense

REPORT · WHAT · Search Engine RoundtableOPEN STORY
Sources
Search Engine Roundtable×4

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