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Google Ads Collapsing Sitelinks That You Can Expand

BACKGROUND
1 SIGNALFIRST DETECTED 4 September 2026
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How the story developed
4 Sept
Google Ads Collapsing Sitelinks That You Can Expand
REPORT · WHAT · Search Engine Roundtable
Other feeds and industry voices
20 Oct
Bing Tests Not Showing Sitelinks

Microsoft seems to be testing not showing sitelinks under the main Bing search result snippets. I am honestly not sure if this is new but I was able to replicate Bing showing

REPORT · WHAT · Search Engine RoundtableOPEN STORY
11 Jun
Google Ads Sitelinks With Images

Google Ads is testing showing images within the sitelinks portion of the ad unit. I've seen plenty of images in the main portion of the sponsored search results but I don't

REPORT · WHAT · Search Engine RoundtableOPEN STORY
20 Aug
Google Ads Can Find Sitelinks For You

Google Ads can now help you find sitelinks for your ad extensions. A new feature within the Google Ads advertiser console will now suggest new sitelinks to add to your ads.

REPORT · WHAT · Search Engine RoundtableOPEN STORY
17 Sept
Google Sponsored Places That Expand On Hover

Google is testing the Sponsored Places ads that expand when you hover over the ads within Google Search. Google has been testing expandable ads on hover for a while, but here is

REPORT · WHEN · Search Engine RoundtableOPEN STORY
28 Sept
Google Tests More Sitelinks Designs

Google continues to test variations of designs and user experiences for Sitelinks within its search results. The new design spotted has the Sitelinks listed line by line, with a

REPORT · WHAT · Search Engine RoundtableOPEN STORY
26 May
Google Tests Growing Expanding Shopping Ads

Google is testing Shopping ads that enlarge, grow and expand when you hover your mouse cursor over the ad unit. We saw something like this for another Google ad format in March

REPORT · WHEN · Search Engine RoundtableOPEN STORY
10 Jun
Google Ads Testing Top Pages Links

Google seems to be testing new "top pages" links within the Google Ads sponsored listings. These look like sitelinks or those old tags but they are titled "Top pages."

REPORT · WHAT · Search Engine RoundtableOPEN STORY
2 Oct
Google Ads Sitelinks Format In AI Mode

Google Ads show up a lot within AI Mode these days and with that, Google is testing various ad formats to see which formats get the highest click-through rate (unlike links in AI

REPORT · WHAT · Search Engine RoundtableOPEN STORY
Sources
Search Engine Roundtable

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