Google Ads Can Find Sitelinks For You

Google Ads is testing another variation of expandable sitelinks, where sitelinks are collapsed by default and a number indicator shows how many more are available. You can then

Google is testing placing favicons in the sitelinks portion of the sponsored results from Google Ads. Generally, we only see the favicon in the main sponsored or organic listing,

Microsoft seems to be testing not showing sitelinks under the main Bing search result snippets. I am honestly not sure if this is new but I was able to replicate Bing showing

Google Ads show up a lot within AI Mode these days and with that, Google is testing various ad formats to see which formats get the highest click-through rate (unlike links in AI

Google seems to be testing new "top pages" links within the Google Ads sponsored listings. These look like sitelinks or those old tags but they are titled "Top pages."