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Google Ads Sitelinks With Images

BACKGROUND
4 SIGNALSFIRST DETECTED 11 June 2026
Narrative synthesis pending — 4 signals collected.
How the story developed
22 Sept
11 Aug
9 Jul
Google Ads Tests Favicons In Sponsored Results Sitelinks
REPORT · WHAT · Search Engine Roundtable
11 Jun
Google Ads Sitelinks With Images
REPORT · WHAT · Search Engine Roundtable
Other feeds and industry voices
10 Jun
Google Ads Testing Top Pages Links

Google seems to be testing new "top pages" links within the Google Ads sponsored listings. These look like sitelinks or those old tags but they are titled "Top pages."

REPORT · WHAT · Search Engine RoundtableOPEN STORY
2 Oct
Google Ads Sitelinks Format In AI Mode

Google Ads show up a lot within AI Mode these days and with that, Google is testing various ad formats to see which formats get the highest click-through rate (unlike links in AI

REPORT · WHAT · Search Engine RoundtableOPEN STORY
20 Oct
Bing Tests Not Showing Sitelinks

Microsoft seems to be testing not showing sitelinks under the main Bing search result snippets. I am honestly not sure if this is new but I was able to replicate Bing showing

REPORT · WHAT · Search Engine RoundtableOPEN STORY
30 Jun
Google Ads Tests Open In New Window Icon

Google is testing adding an open in new window icon on sponsored results within the Google Search results. This icon appears at the end of the URL in the Google search ads.

REPORT · WHAT · Search Engine RoundtableOPEN STORY
28 May
Google Tests New Sitename & Favicon Layout In Search

Google is testing shifting the sitename and favicon in the search results around, where it is on one line with the favicon, then a bold sitename and then the URL, followed by the

REPORT · WHERE · Search Engine RoundtableOPEN STORY
7 Jul
Google Tests Visit Site Button On Google Ads Sponsored Results

Google is testing a large "Visit site" button on the sponsored results, the Google Ads, within the Google Search results. Google has done this before for organic sitelinks and map

REPORT · WHAT · Search Engine RoundtableOPEN STORY
28 Sept
Google Tests More Sitelinks Designs

Google continues to test variations of designs and user experiences for Sitelinks within its search results. The new design spotted has the Sitelinks listed line by line, with a

REPORT · WHAT · Search Engine RoundtableOPEN STORY
23 Jun
Google Ads Tests Strongest & Strong Match Labels On Sponsored Results

Google has confirmed it is rolling out a limited test in the search results to add labels to the sponsored results. The labels will say "Strongest match" and "Strong match," which

REPORT · HOW · Search Engine RoundtableOPEN STORY
Sources
Search Engine Roundtable×4

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