Google seems to be testing new "top pages" links within the Google Ads sponsored listings. These look like sitelinks or those old tags but they are titled "Top pages."
Google Ads show up a lot within AI Mode these days and with that, Google is testing various ad formats to see which formats get the highest click-through rate (unlike links in AI
Microsoft seems to be testing not showing sitelinks under the main Bing search result snippets. I am honestly not sure if this is new but I was able to replicate Bing showing
Google is testing adding an open in new window icon on sponsored results within the Google Search results. This icon appears at the end of the URL in the Google search ads.
Google is testing shifting the sitename and favicon in the search results around, where it is on one line with the favicon, then a bold sitename and then the URL, followed by the
Google is testing a large "Visit site" button on the sponsored results, the Google Ads, within the Google Search results. Google has done this before for organic sitelinks and map
Google continues to test variations of designs and user experiences for Sitelinks within its search results. The new design spotted has the Sitelinks listed line by line, with a
Google has confirmed it is rolling out a limited test in the search results to add labels to the sponsored results. The labels will say "Strongest match" and "Strong match," which
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