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Google Tests More Sitelinks Designs

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1 SIGNALFIRST DETECTED 28 September 2026
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How the story developed
28 Sept
Google Tests More Sitelinks Designs
REPORT · WHAT · Search Engine Roundtable
Other feeds and industry voices
20 Oct
Bing Tests Not Showing Sitelinks

Microsoft seems to be testing not showing sitelinks under the main Bing search result snippets. I am honestly not sure if this is new but I was able to replicate Bing showing

REPORT · WHAT · Search Engine RoundtableOPEN STORY
11 Aug
Google Ads Sponsored Results Tests Advertiser Name & Favicon Summary

Google is testing placing the list of advertisers in the group of sponsored results at the top of the ad block in the mobile search results. So if the sponsored results group has

REPORT · WHAT · Search Engine RoundtableOPEN STORY
28 May
Google Tests New Sitename & Favicon Layout In Search

Google is testing shifting the sitename and favicon in the search results around, where it is on one line with the favicon, then a bold sitename and then the URL, followed by the

REPORT · WHERE · Search Engine RoundtableOPEN STORY
4 Sept
Google Ads Collapsing Sitelinks That You Can Expand

Google Ads is testing another variation of expandable sitelinks, where sitelinks are collapsed by default and a number indicator shows how many more are available. You can then

REPORT · WHERE · Search Engine RoundtableOPEN STORY
11 Jun
Google Tests Dotted Underlined & Shaded URLs In Search Snippet

Google is testing using a dotted underline and a shaded URL for the search result snippet's URL. Yesterday, we covered how Google was testing a blue dotted underline for sitelinks

REPORT · WHEN · Search Engine RoundtableOPEN STORY
7 Jul
Google Tests Visit Site Button On Google Ads Sponsored Results

Google is testing a large "Visit site" button on the sponsored results, the Google Ads, within the Google Search results. Google has done this before for organic sitelinks and map

REPORT · WHAT · Search Engine RoundtableOPEN STORY
12 May
Google Tests Dark & Light URLs In Search Results (For The Same URL)

Google is testing displaying the URL of the search result snippet where the https portion is a dark gray and the domain name portion is a light gray. It is a weird test, but hey,

REPORT · WHERE · Search Engine RoundtableOPEN STORY
6 May
Google Tests New Anchor Links & Favicon Experiences In AI Mode

Google is testing an update to the citations, anchor links, and favicons within the AI Mode results. This new experience seems to make the citations more clickable because the

REPORT · WHAT · Search Engine RoundtableOPEN STORY
Sources
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