Google Analytics AI Assistant Traffic: Tracks ChatGPT, Gemini & Claude Traffic

<p>Google Analytics 4 now classifies traffic from ChatGPT, Gemini, and Claude under a new AI Assistant channel.</p>

<p>Google Analytics 4 has added a native way to identify traffic from recognized AI assistants. From May 13, 2026, GA4's Default Channel Group includes an <strong>AI

<p>Google Analytics now separates AI assistant traffic from referrals with a new default channel group for recognized chatbot referrers like ChatGPT and Gemini.</p> <p>The post <a

When ChatGPT, Perplexity, or Claude cites your content in a response, some of those users click through the citation and visit your website. That’s AI chatbot traffic, and it may

Google announced a number of new AI features for Google Ads and Google Analytics aimed to "simplify your workflow and expedite your path to business growth," as Google wrote.