Google Ads Consolidating Enhanced Conversions With On/Off Switch

Google will be turning on conversion-based customer lists for Google Ads advertiser accounts beginning on Jun 17, 2026, with data processing to begin on August 18, 2026. This will

Google Ads added a "View call report" link in the Phone Call conversions leads report. This makes it easier to jump to the details of what makes up the metrics of that report and

Google updated a number of its Google Ads help documentation to say "Primary conversion actions not used for optimization may be used to enhance predictions." It is not clear if

Google posted an update for the Google Ads and Google Analytics data controls yesterday where changes will be coming to the sources of the data. Google said this is to "simplify